I remember signing up on LinkedIn about 5 years ago (or maybe even longer) but didn’t have the chance to really spruce it up until last month (Yes, I know…). I came across John Nemo’s free guide, so I gave it a shot as the steps were easy peasy.
It’s no rocket science, if you think about it. It’s just a matter of thinking how a prospective client or employer would behave if they were to check out your profile. Let’s face it, if you’re an accountant, how many other accountants are there on LinkedIn? Having the “digital client” in mind, more often than not, they’ve seen other profiles on LinkedIn even before they stumbled upon yours, so how do you make the most of their few minutes when reading your profile?
Being more focused on human centered marketing, I figured, John Nemo’s tips might just work for me. And I personally believe that whether or not you’re into human centered marketing, people on LinkedIn should do the same in terms of sprucing up their profile.
Incidentally, I also came across a post from Admove.ph saying that the average mobile user’s attention span has dropped from 12 seconds to 8 seconds. Might as well find a way to immediately connect with your target client or employer within that span of itty-bitty time.
So here goes:
- LinkedIn Cover Photo. Upload an eye-catching photo that you think would resonate with your target client or employer. Add a tagline if you must.
- Profile Picture. Upload your most recent, smiling professional photo. Yes, according to John Nemo, a smile (even if it’s a photo) has a way to connect to people. Again, remember the 8 seconds? Ok, then we’re good.
- Title. I originally had the title Project Manager | Digital Marketing Strategist | Virtual Assistant under my name. Doesn’t really say much about my target client, so I changed it. Now it reads “Human centered digital marketing strategist for small businesses and service professionals.” If I were to improve it and follow John Nemo’s advice, I could phrase it as “Helping small businesses and service professionals reach their goals through human centered digital marketing.” Sounds more friendly, right?
- Connections. Ideally, you should have at least 500. So, try to reach out to people and connect to them. Don’t know who to connect to aside from your coworkers, college classmates or previous clients? Search for people who are part of the industries of your interest and connect to them. I would even suggest that you send them a thank you message for agreeing to connect. You might even start a conversation that would open a new opportunity for you.
- Summary. Although it’s your profile, make it be about them not about you.The Summary section of your LinkedIn profile is a great area to create content for this that would speak to your target clients. Try to deviate from the usual and too formal and uptight CV format. Instead, provide content that would answer the following:
– What I do?
– What I believe in (professionally)? What are my core values?
– What kind of clients have I helped successfully in the past?
- Skills and Endorsements. List skills that you have and ask for endorsements from previous co-workers/clients/employers. Clients would like to see that you have the skillset that would fit their business needs. If there’s a particular skill that you’re really good at, then that’s what you ask more endorsements for.
- Recommendations. Nothing beats a good review/testimonial. It’s probably the best indicator for a prospective client/employer before they decide to contact you.
Again, always assume that your target client/employer has already checked out similar profiles as yours. Some could even have more recommendations than yours; more skills and endorsements than yours, and the list just goes on.
Bottomline is, it’s better to connect than impress. Take advantage of LinkedIn’s features that give you the opportunity to tell a story. Your story.